Marketing plays a vital role in the growth and development of a country irrespective of size, population and the concepts are so interlinked that, in the absence of one, another virtually cannot survive. Marketing helps to maintain economic stability and rapid development in the under developed or developing countries. The instant food products which originated in 1958 in Japan with instant noodles had its beginning in India in 80?s are found today in the kitchen shelves of every Indian household. Preparing food with instant mixes has become a way life and no doubt they are going to be an integral part of food habit in future. Consumers expect the cognitive dissonance caused by certain deficiencies of products and irritants are bound to be removed with emerging new food processing techniques. In this context, it becomes essential to study the awareness of the customers towards instant food products.