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Bonfring International Journal of Industrial Engineering and Management Science

Impact Factor: 0.541 | International Scientific Indexing(ISI) calculate based on International Citation Report(ICR)




A Study on Peoples' Perceptions towards Online Shopping

K.S. Silpa, P.U. Rajasree and Dr.P. Balasubramanian


Online shopping is a form of Electronic commerce allowing consumers to directly buy goods or services from a seller over the internet without an intermediary. Modern customers have an urge towards e-shopping as they are techno savvy and always look for choices prior to the final decision. In coming years, great online revolution is expected in India since there is a huge population who surf the internet. This paper aims to study peoples' perception towards online shopping. Dates' are collected using convenience random sampling method with 100 respondents. As a result of data analysis it is found that majority of respondents' alleged that online shopping is better than traditional shopping and agrees to the point that online shopping will be more in near future.

Keywords: Electronic Business or E-business, Electronic Commerce, E-Marketing, Online Shopping, Perception.

Volume: 6 | Issue: 3

Pages: 96-99

Issue Date: August , 2016

DOI: 10.9756/BIJIEMS.8187

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