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Bonfring International Journal of Industrial Engineering and Management Science

Impact Factor: 0.541 | International Scientific Indexing(ISI) calculate based on International Citation Report(ICR)

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Youngsters Attitude towards Mobile Marketing

K.R Shabhu, Aathira Nandakumar and Aswathi Nandakumar


Abstract:

Marketing with the help of mobile phones will help the brand managers to communicate with the customers through SMS, MMS and other available services. Considering the fact that todays youngsters are tomorrows consumers, there is a need to prepare youngsters to consider different consumption patterns. This is done with the aim to empower young consumers to access the market with clearer ideas and to develop their capacity to select among existing products and services. Producers on the other hand have powerful resources and therefore the consumers or youngsters cannot adopt defensive strategies. The competition faced by these producers are high that they have to adopt new and improved way of marketing the products and they have to ensure that they reach the core customers while marketing their product.

Keywords: Mobile, Marketing, Youngsters

Volume: 6 | Issue: 3

Pages: 100-102

Issue Date: August , 2016

DOI: 10.9756/BIJIEMS.7467

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