Bonfring International Journal of Industrial Engineering and Management Science

Impact Factor: 0.541 | International Scientific Indexing(ISI) calculate based on International Citation Report(ICR)


A Study on Motivational Factors Influencing Women Entrepreneurs

Dr.K. Vidyakala


Abstract:

Most women in India work and contribute to the economy in one form or another. Women?s entrepreneurship needs to be studied on various levels as it can play a unique role in breaking down the barriers to women in the society and increasing the full participation of women in business. A higher proportion of women become entrepreneurs in order to balance work and family, while a higher proportion of men seek wealth creation and/or economic advancement Women become entrepreneurs due to several factors which may be grouped under Pull factors and Push factors. The study identified the motivational factors influencing women towards entrepreneurship. The study concluded that need for achievement is the highest motivating factor for women entrepreneurs.

Keywords: Women, Entrepreneurs, Motivational Factors, Need, Economic.

Volume: 3 | Issue: Special Issue-03

Pages: 35-40

Issue Date: February , 2018

DOI: 10.9756/BP2018.1012/07

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